ETRADE INVESTMENT CLUB

The logo of the Greater Manchester Pension Fund (GMPF), as it appears on the entrance to the Concord Suite in Droylsden, Greater Manchester, England.

GMPF is a pension fund authority that administers the Local Government Pension Scheme for local government employees and civil servants in the ten disricts of Greater Manchester, as well as maintaining its own fund, finances and investments.

Formerly a body under the Greater Manchester County Council, and now (since 1986) operated by Tameside Metropolitan Borough Council on behalf of Greater Manchester, GMPF is a living example of how the Greater Manchester City Region functions across district boundaries as a homogenous metropolitan region within North West England.

Apologies for the poor quality - maybe somebody out there can take a better one!? Oh, and reflected in the image are construction workers assisting with the installation of the East Manchester Metrolink line.

No clutter and utter clairty has been allowed to reign as the primary design decision here. The typography is clear, and the title is readable if reduced to a thumbnail on your website.

The design treatment has eschewed the standard deep blue color as a “banking / money” primary color decision, because a pension fund that has been incepted as a solution to a real and significant future problem is not about traditional banking/investment business. It is about Health, Passion, Leadership & Vigor.